Marketing Tips for You

Inbound vs Outbound Marketing

Do you ask, “What is the best way to bring customers to my door?”

Outbound Marketing is the process by which a business communicates to an audience whether or not the audience has asked for it
Inbound Marketing is the process of providing interesting, relevant content in order to attract an audience and thereby motivate them to investigate your product or services

While inbound marketing can be an effective, less-expensive way to promote your company, a synergistic inbound/outbound marketing strategy is recommended to achieve maximum market share.

Business to Business (B2B) & Business to Consumer (B2C) both face unique challenges in an ever evolving digital/mobile world. Both are techno savy and typically research everything via the internet.

B2B…

Online research and outbound marketing directories have replaced hard copy, Thomas Register, Scott’s, Bowdens and fundraising directories.
Many directory publishers have positioned themselves on the Internet, but daily changes to the abundance of online information can be delayed and cause even the directories to be out of date within a 24 hour period. Both buyers and consumers can get a wealth of information specific to their needs without having to go to an online manufacturing or information directory so even the directory managers have to work smarter.

B2C…

Consumers are researching big ticket items online before purchases are made. They are searching for the best price. Local hard copy media are suffering loss as consumers search out, buy and sell items on sites such as eBay, Kijiji and other online classified areas. These online websites serve & search locally, nationally, and even internationally with benefits to the consumer expanding daily as new types of solutions for buying and selling items are provided.

Hi-Touch/Hi-Tech Marketing

Good marketing strategy begins with good relationships. Your inbound marketing strategy will build this for you and your outbound marketing strategy will ensure that you continue to be top of mind and help close the deal. The ability of a company to back up its inbound/outbound synergistic and branded information, along with excellent customer service will ensure a long and profitable relationship.